M[END]THOL is a call to action to end the influence of menthol and all flavored tobacco products on multiple levels. We want to END the use of menthol and other flavors as an additive to mask the harmful effects of cigarettes. We want to END the sale of these products, particularly in the Black, Hispanic, and LGBT communities. And we want to END the legalization of using menthol and other flavors in any tobacco product.