PAVe is a national grassroots organization founded in 2018 by three New York City moms — Dina Alessi, Meredith Berkman, and Dorian Fuhrman — as a response to the youth vaping epidemic.

The catalyst for PAVe was their discovery in April, 2018 that a JUUL representative had entered their sons’ high-school through an outside anti-addiction group, without the school’s knowledge, and told the 9th-grade students, without adults present, that JUUL was “totally safe” and would receive FDA approval “any day.” Both statements remain untrue.