CATCH My Breath’s peer-led teaching approach empowers students with the knowledge and skills needed to make informed decisions about e-cigarettes and resist social pressures to vape.
This module provides an understanding of the inner workings of e-cigarettes, the content of the aerosols they produce, and thirdhand smoke. It's broken down into 5 units, each of which explore e-cigarettes in-depth.
In an effort to combat the tobacco industry's latest marketing strategies aimed at getting youth hooked on nicotine, the California Department of Public Health (CDPH) today launched a new "Flavors Hook Kids" campaign.
Tobacco companies hook our kids with enticing flavors like gummy bear, cotton candy, mango and “smooth menthol.” Los Angeles leaders can protect our kids by ending the sale of all flavored tobacco products – including flavored e-cigarettes, cigars and menthol cigarettes.
The California Tobacco Control Branch leads statewide and local health programs, services and activities that promote an environment truly-free of tobacco.